The new era of freight transportation begins with efRouting

efRouting exists to make the trucking industry truly efficient, people-focused, environmentally friendly, and reliable.

Our history

How it started

Before efRouting, our founder Dr. Carlos Otero, during his doctoral studies identified the problems of the for-hire truck industry. He undertook the task of designing a technology capable of dealing with these problems. After developing a preliminary model, he shared his findings and vision with Dr. Joaquin Meza who joined him in the project.

With a lot of determination, the team with their different expertise perfected what is today the efRouting patented technology; capable of designing highly profitable, integral, flexible, sustainable, and people-oriented routes.

Our Pillars

Transforming the trucking industry

Our mission is to make the trucking industry more efficient, people-centered, and environmentally friendly. Our solutions are built upon five fundamental pillars, guiding our development process. These pillars represent our commitment to addressing the biggest challenges within the trucking industry.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

People Oriented

Our operations are continually optimized to ensure the most benefit for our customers.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

People Oriented

Our operations are continually optimized to ensure the most benefit for our customers.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

People Oriented

Our operations are continually optimized to ensure the most benefit for our customers.

Integral

We consider multiple variables to find the best route design.

Profitable

We focus on producing high profit, over the national average.

"Coming together is a beginning. Keeping together is progress. Working together is success."
- Henry Ford

Our values

01. People come first

Our customers are at the center of everything we do. Understanding their unique circumstances allows us to empathize with their needs, challenges, and aspirations. Our goal is to exceed their expectations and deliver exceptional solutions.

02. A powerful team

We value and promote a teamwork culture in which each member feels valued and empowered. As a team, we encourage open communication, mutual respect, and synergy to achieve great results.

03. Operational efficiency

The key to our business success and growth is operational efficiency. Our processes are continuously measured and improved to ensure we remain competitive. Keeping up with changing industry trends is essential to our success.

04. Environmental commitment

Our goal is to make freight transportation an environmentally friendly industry. Dedicated to reducing our carbon footprint and preserving natural resources, we seek environmentally-friendly solutions.

Our Team

efRouting Team

Meet the incredible people behind our brand. Our combined talents and dedication have been essential to efRouting's growth and evolution. Through our collective commitment and hard work, we've forged the road to success.